National Distracted Driving Awareness Month 2023

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April has been designated as National Distracted Driving Awareness Month, to place focus on ways to change behavior through legislation, enforcement, public awareness, and education. This is a good time to review Company driver training and practices/policies related to distracted driving.

Distracted Driving Statistics:

  • NHTSA reports that in 2021, distracted driving killed 3,522 people (up from 3,142 in 2020).
  • An FMCSA study shows that CMV drivers texting while driving are 23.2 times more likely to be involved in an accident that those not driving distracted.
  • ATRI’s 2022 Crash Study found that drivers with a conviction for reckless or inattentive driving have a 62% greater chance of a DOT accident.

What is Distracted Driving?

Distracted driving is driving while engaging in any activity that diverts your full attention from the task of driving, including:

  • Visual distraction – doing something that requires the driver to look away from the roadway, such as:
    • Watching another device, such as a tablet or computer,
    • Looking at paperwork,
    • Looking at directions;
  • Manual distraction – doing something that requires the driver to take hands off of the steering wheel, such as:
    • Eating and drinking,
    • Adjusting the stereo or navigation system;
  • Mental distraction – thinking about something other than driving, such as:
    • Daydreaming or thinking about things other than driving,
    • Engaging in involved discussions with other people in your vehicle;
    • Talking or texting on your phone involves all three of these distractions.

Training Frequency:

  1. What training is provided?
  2. How often is refresher training offered?
  3. Is training assigned after an event?

Helpful Training Items Focused on Distracted Driving Month:

Link to FMCSA driver materials on distracted driving –

https://www.fmcsa.dot.gov/ourroads/distracted-driving-toolkit-documents

Link to FMCSA driver visor card on distracted driving –

https://www.fmcsa.dot.gov/ourroads/cmv-driver-toolkit

How Do You Monitor, Coach, and Hold Drivers Accountable for Distracted Driving?

  • Inward-facing cameras:
    • How are events handled?
    • Are the drivers allowed to “self-coach” before an event is triggered?
    • What is the coaching process?
    • What policies/progressive discipline are in place for these types of events when self-coaching doesn’t work?
  • Other telematics:
    • Are instances of hard-braking, lane departure, following too close, etc., reviewed for evidence of distracted driving?
    • What is the coaching/discipline process?
  • Hand-held cell phones:
    • For CMV drivers, these are banned, and can result in tickets/violations/fines, and CSA points to both the driver and the Motor Carrier.
    • What are the consequences for these types of events?
  • Hands-free cell phones:
    • Are drivers allowed by company policy to use hands-free devices?
    • While allowed by DOT, we all know that hands-free is not minds-free.
    • Are drivers instructed to keep discussions to a minimum, and to pull over to a safe place before engaging in an emotional conversation?
  • Calls from dispatch:
    • Are dispatchers/managers respectful of drivers on the road and do they refrain from calling while the driver is engaged in driving activities?
  • Eating/drinking:
    • Are drivers given adequate break time, so they are not trying to eat while driving?
  • Team driving:
    • Are passengers of teams required to stay alert and on the lookout for hazards?

Other Resources:

Federal Motor Carrier Safety Administration (FMCSA):

https://www.fmcsa.dot.gov/driver-safety/distracted-driving

National Highway Traffic Safety Administration (NHTSA):

https://www.nhtsa.gov/april-distracted-driving-awareness-month#:~:text=Drive%20Responsibly,Need%20to%20send%20a%20text%3F

National Safety Council (NSC):

https://www.nsc.org/road/distracted-driving-awareness-month

American Trucking Research Institute (ATRI):

https://truckingresearch.org/atri-research/safety-2/

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